We have three stages of checking the genuineness of a lead.

  1. Detection of a counterfeit user before s/he submits the form

    1. We learn over a period how long a serious user takes to fill a form

    2. If a user is taking significantly less time to complete the form, he is very likely to be fake.

    3. We reject few right there and we call few to ensure we are not rejecting good ones too.

  2. User contacts verification (phone OTP and email verification) at the time of submission

  3. Blacklisting of user if s/he is marked “Spam” by more than 3 professionals